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TruMedia Networks is a software engineering firm focused on powering sports analytics platforms.

News

TruMedia partners with Harvard Sports Analysis Collective

Rafe Anderson

TruMedia Networks, an industry-leading sports analytics firm, has announced a partnership with the Harvard Sports Analysis Collective (HSAC). HSAC is a group of analytically minded students with the skills and desire necessary to capitalize on "big data" in sports. Many of HSAC's members have direct experience putting these talents to work for both professional teams and media properties. As a result of this partnership, TruMedia's clients will have access to HSAC's talented team of sports analysts utilizing TruMedia's full suite of analytics tools. TruMedia and HSAC will support partners with granular analytics research services for both short term and long term projects.

Press Release: Jaguars Executive, Tony Khan invests in TruMedia Networks

Rafe Anderson

Jacksonville Jaguars Executive Tony Khan makes strategic investment in TruMedia Networks

TruMedia plans expansion of its engineering and product development team

BOSTON – TruMedia Networks today announced that they have finalized a strategic investment from Tony Khan, the Jacksonville Jaguars SVP of Football Technology and Analytics. As a result of this investment, the Boston-based software engineering firm will expand its engineering and product development team.

Since Shahid Khan purchased the Jacksonville Jaguars in 2011, the franchise has undergone a bevy of innovative changes. With a focus on developing a long term strategy for success Shahid Khan put an emphasis on advanced analytics. This led to the hiring of his son, Tony Khan. The younger Khan joined the Jaguars in 2012 to start the team’s Football Technology and Analytics group. He’s chiefly responsible for exploring new technology and its application within all areas of the organization, while also providing insight to the coaching and scouting departments.

“Our initial meeting with Tony and his team was energizing,” said Rafe Anderson, President and CEO of TruMedia Networks. “Tony has a passion for sports data analytics and he has built a very impressive team of analysts. Tony shares our vision and understands the market, so it was clear to us that Tony’s unique perspective and industry expertise would add great value to TruMedia. That said, we didn’t anticipate our relationship with Tony leading to an investment, but we are thrilled with the outcome.”

Since entering the sports analytics marketplace in 2010, TruMedia has launched a suite of robust sports analytics products covering baseball (MLB and MiLB), soccer (domestic and international) and football (NFL and NCAA). As a result, TruMedia’s client base includes a portfolio of professional teams and sports media properties. 

“Team, player and game analysis has a direct impact on a team’s long-term success,” said Tony Khan. “My investment in TruMedia was motivated by my faith in TruMedia’s executive team, the feedback I received from TruMedia’s existing clients and my personal belief that the demand for next generation sports analytics will continue to grow. We have already seen the value in TruMedia’s suite of football products, and I look forward to supporting TruMedia’s aggressive plans for expansion."

About TruMedia Networks
TruMedia Networks, a Boston based engineering firm, develops proprietary enterprise sports analytics solutions. TruMedia's baseball, football and soccer platforms provide professional teams as well as sports media properties with the ability to conduct granular analysis associated with integrated play-by-play video. TruMedia's open API provides its partners with maximum confidentiality and unlimited customization. From data management to video clipping to data visualization we provide the world's most successful sports media properties and teams with powerful turnkey solutions. Visit http://www.trumedianetworks.com for more information.

About Tony Khan
Tony Khan was named Senior Vice President, Football Technology & Analytics for the Jaguars in July of 2012. Khan arrived in Jacksonville after serving as General Manager and a member of the Board of Managers of Bio-Alternative LLC since 2008. The 30-year-old Khan vacated his position at Bio-Alternative in June in order to take on his current role. Under Tony Khan's guidance, the Jaguars created a Football Technology and Analytics group in 2012. In addition to being a valued asset to the coaching and scouting departments, this group also explores new technology and its applications within all areas of the Jaguars organization. These areas include player development and injury prevention in addition to game analysis and player evaluation. 

 

TruMedia Networks Partners with Peter Gammons

Rafe Anderson

GammonsDailyLogo-bw-200.jpg

Tomorrow we'll be launching a new baseball analytics site in partnership with Hall of Fame journalist Peter Gammons. GammonsDaily.com will provide fans with unfiltered analysis from Peter Gammons as well as a selection of analysts from throughout the country.

This partnership and the resulting site has been in the works for a long time and we're very excited to be launching this new venture on the same day as the MLB trade deadline. We'd like to thank CAA and Peter Gammons for making this partnership a reality. We look forward to providing baseball fans with a unique opportunity to reconnect with Mr. Gammons and the legendary journalism we have all grown to love.

ESPN and TruMedia Join Forces on Football Analytics Product

Rafe Anderson

 TruMedia Networks and ESPN Power NFL Analytics Product
“Crossing Pattern” to Provide NFL Teams with Robust Suite of NFL and NCAA Football Analytics Tools

Boston, MA, August 21, 2012 –Today, TruMedia Networks and ESPN announced the launch of an enterprise football analytics platform known as Crossing Pattern. Using the resources of both companies, this unique venture combines the strengths of TruMedia’s tier one analytics solutions and ESPN’s proprietary analytics and data. Crossing Pattern is an enterprise solution that aids football teams in personnel evaluation and game preparation. 

Crossing Pattern allows teams to break down statistics and define key trends for their own squads and for opponents. This unique platform will give teams access to the same tools ESPN’s analysts and researchers use to analyze performance on the networks, Web sites, Mobile apps and ESPN The Magazine. 

The Jacksonville Jaguars are the first NFL team to take advantage of these new analytics services offered by TruMedia and ESPN.

"Team, player and game analysis is critical to our daily operations," Jacksonville Jaguars Senior Vice President of Football Technology and Analytics Tony Khan said. "With this product TruMedia has set a new standard for the industry and we are excited to leverage their analytics tools for the NFL and NCAA football. It's already evident that this analytics platform will have a significant impact on our approach to analytics."

“Based on the overwhelming response to the advanced tracking data within our Total QBR presentation at the MIT Sloan Sports Analytics conference, there’s clearly a growing demand for advanced statistics in the NFL,” said Edmundo Macedo, vice president of ESPN’s Stats & Information Group. “As teams continue to explore analytics, this initiative with TruMedia will provide them with much added value as front-office personnel and coaches can easily sort the data and video to identify hidden trends.”

“We’ve really enjoyed working with ESPN’s Stats & Information Group and this venture will allow us to further expand the collaboration between our organizations,” said TruMedia CEO Rafe Anderson. “We’ve been fortunate to experience great success licensing tools to Major League Baseball clubs and we look forward to working with the Jaguars and additional NFL teams in the near future.”

Changing How We View the Game: ESPN's Stats & Information Group

Rafe Anderson

In a recent article Forbes provides insight related to ESPN's Stats & Information Group and how TruMedia's platforms are utilized by the organization.

forbes-logo.png

One of the ways that the PA group is attempting to maximize their time building new models and minimize their time supporting requests for single point statistics is through the creation of ESPN’s TruMedia tool. The goal of TruMedia is to provide an easy-to-use web-based interface to ESPN’s existing databases.  Users utilize slider bars, radio buttons, and check boxes to generate views of data that are then easily exportable to either a CSV file or a standardized graphic that can be used within an ESPN.com article or television show.

TruMedia’s early success can be found in the number of personnel with various levels of database and data visualization experience finding uses for it just a few weeks after its launch – ESPN Deportes’ on-air commentators, ESPN the Magazine’s writers, and nearly every S&A employee. Their use has already demonstrated value via faster production of graphics, like goal views that have shown up in English-language Euro 2012 broadcasts and heat maps within the Spanish-language Deportes’ coverage of the tournament.  Use has been so widespread that the Stats & Information has already identified a number of upgrades that will be rolled out in new versions of the software in the coming months. ESPN also plans to make data available for other sports via the TruMedia application.  Overall, the TruMedia platform helps realize one of SIG’s main goals: increasing the availability of statistics as story telling aids to every corner of the ESPN organization.

ESPN: Soccer Analytics Euro 2012 Preview

Rafe Anderson

In case you missed it, ESPN did a great preview of the Euro's. You will notice a number of TruMedia shot charts and heat maps throughout the article.

With the world's most competitive international tournament set to begin Friday, let's take a loop around the field to look at teams to watch, players you can't miss and Soccer Power Index projections for the most likely teams to advance that you won't want to ignore.

SoccerHeat.png

Source: ESPN (Albert Larcada)

Note: You will need an ESPN Insider Account

ESPN: Josh Hamilton's Hot Zone

Rafe Anderson

Starting this year ESPN will use TruMedia's MLB analytics platform to render real time graphics displaying a player's strengths, weaknesses and tendencies. On Sunday night ESPN deployed the hot zone visuals during Josh Hamilton's at bat in the sixth inning. Immediately after displaying Hamilton's hot zones he took advantage of a pitch in one such hot zone and drove it into the second deck. 

Here is a link to the video.

Mets to License TruMedia's Analytics Platform

Rafe Anderson

For Immediate Release

New York Mets Sign with TruMedia Networks
Mets Will Capitalize on TruMedia’s Baseball Analytics Platform 
for Comprehensive Data and Video Analysis

New York, NY, February 29, 2012 – Today TruMedia Networks, an industry leading sports analytics firm, announced that they have signed the New York Mets to a multiyear software licensing agreement. As a result of this agreement, the Mets will have access to TruMedia’s web based analytics platform as well as TruMedia’s proprietary pitch by pitch video clipping software. This fully integrated solution will allow the Mets' coach staff and operations team to more effectively conduct granular league wide analysis.

“TruMedia’s analytics offerings have quickly become the gold standard in the industry,” said Adam Fisher, Mets’ Manager of Baseball Operations, “From video analytics to advanced scouting, TruMedia’s analytics platform is an exceptional resource for our coaching staff, players and our baseball operations staff.”

TruMedia Networks has developed a suite of innovative sports analytics solutions that include proprietary visualization tools as well as integrated video solutions. Since its inception TruMedia’s heat mapping solutions have been used by some of the world’s top sports media properties in broadcast, print and on the web. In addition to licensing enterprise analytics solutions to pro sports teams and sports media properties, TruMedia has created a turnkey analytics solution targeting the amateur market resulting in an analytics offering that will serve coaches, managers and players from little league to pro ball.

“We’re excited to be providing the New York Mets with a comprehensive suite of analytics tools,” said Rafe Anderson, TruMedia Networks CEO, “We feel very fortunate to be in a position to support their efforts for many years.”

TruMedia Networks
TruMedia Networks develops enterprise sports analytics solutions.  TruMedia’s premium baseball analytics platform provides Major League Baseball clubs as well as sports media properties with the ability to conduct granular analysis associated with integrated pitch-by-pitch video. TruMedia's Open API provides its partners with maximum confidentiality and unlimited customization.

Washington Nationals Sign with TruMedia Networks

Rafe Anderson

For Immediate Release

Washington Nationals Sign with TruMedia Networks
TruMedia Networks to License its Baseball Analytics 
Platform to the Washington Nationals

Boston, MA, February 28, 2012 – TruMedia Networks, a fast growing sport analytics firm, announced today that the Washington Nationals will be licensing their baseball analytics platform to evaluate player strengths, weaknesses and tendencies. The Nationals’ baseball operations department will have access to TruMedia’s customizable analytics platform, including proprietary data visualization solutions.

“We have been extremely impressed with TruMedia’s approach to analytics and the flexibility of their cutting edge software,” said Bryan Minniti, Nationals’ Assistant General Manager, “We look forward to leveraging the granular analysis made possible by TruMedia’s baseball analytics platform.”

TruMedia Networks has developed a suite of innovative sports analytics solutions that include proprietary visualization tools as well as integrated video solutions. Since its inception TruMedia’s heat mapping solutions have been used by some of the world’s top sports media properties in broadcast, print and on the web. In addition to licensing enterprise analytics solutions to pro sports teams and sports media properties, TruMedia has created a turnkey analytics solution targeting the amateur market resulting in an analytics offering that will serve coaches, managers and players from little league to pro ball.

“We’re really looking forward to working with the Nationals,” said Rafe Anderson, TruMedia Networks CEO, “They are committed to excellence and we are honored to support their efforts with a wide range of analytics tools.”

TruMedia Networks
TruMedia Networks develops enterprise sports analytics solutions.  TruMedia’s premium baseball analytics platform provides Major League Baseball clubs as well as sports media properties with the ability to conduct granular analysis associated with integrated pitch-by-pitch video. TruMedia's Open API provides its partners with maximum confidentiality and unlimited customization. 

Indians Sign with TruMedia Networks

Rafe Anderson

Today TruMedia Networks announced a partnership with the Cleveland Indians.

Statement from TruMedia Networks:

"We are pleased to announce that we have extended our enterprise analytics contract with the Cleveland Indians," said Rafe Anderson, TruMedia Networks' CEO, "We continue to focus on providing MLB clubs with an intuitive, granular analytics platform that enables operations departments to quickly assess strengths, weaknesses, tendencies and trends. We are thankful for the opportunity to provide the Indians with access to our enterprise analytics platform."

Statement from the Cleveland Indians:

“We are excited once again to partner with TruMedia," said Mike Chernoff, Cleveland Indians' Assistant General Manager, "Their product combines innovative data visualization tools with a fast and flexible data mining platform, and it has quickly become a key tool in our Baseball Operations Department.”

Press Release: St. Louis Cardinals Sign with TruMedia

Rafe Anderson

St. Louis Cardinals Extend Partnership with TruMedia Networks
TruMedia Networks to License its Baseball and 
Video Analytics Solution to the World Series Champion St. Louis Cardinals

Boston, MA, February 13, 2012 – TruMedia Networks, an innovative sport analytics firm, today announced that they have extended their baseball analytics licensing deal with the St. Louis Cardinals. As a result of this extension the Cardinals’ baseball operations department will have access to TruMedia’s customizable analytics platform, including proprietary data visualization and integrated pitch by pitch video analysis.

 “We continue to be impressed with the innovative solutions that TruMedia has brought to the MLB analytics industry,” said Michael Girsch, Cardinals’ Assistant General Manager, “The granular analysis made possible by TruMedia’s platform plays a key role in the overall efforts of the baseball operations department.”

TruMedia Networks has developed a suite of innovative sports analytics solutions that include proprietary visualization tools as well as integrated video solutions. Since its inception TruMedia’s heat mapping solutions have been used by some of the world’s top sports media properties in broadcast, print and on the web. In addition to licensing enterprise analytics solutions to pro sports teams and sports media properties, TruMedia has created a turnkey analytics solution targeting the amateur market resulting in an analytics offering that will serve coaches, managers and players from little league to pro ball.

“The Cardinals are a world class organization with an exceptional team both on the field in the front office,” said Rafe Anderson, TruMedia Networks CEO, “We are honored to have an opportunity to support their efforts with our data and video analytics tools.”

TruMedia Networks
TruMedia Networks develops enterprise sports analytics solutions.  TruMedia’s premium baseball analytics platform provides Major League Baseball clubs as well as sports media properties with the ability to conduct granular analysis associated with integrated pitch-by-pitch video. TruMedia's Open API provides its partners with maximum confidentiality and unlimited customization. 

Pittsburgh Pirates to License TruMedia's MLB Analytics Platform

Rafe Anderson

For Immediate Release

Pittsburgh Pirates Partner with TruMedia Networks
TruMedia Networks to License its Baseball and 
Video Analytics Solution to the Pittsburgh Pirates

Boston, MA, February 8, 2012 – TruMedia Networks, a fast growing sports analytics firm, today announced that they will be licensing their baseball analytics platform to the Pittsburgh Pirates. This agreement will provide the Pirates baseball operations department with access to TruMedia’s customizable analytics platform, including proprietary data visualization and integrated pitch by pitch video analysis.

 “We’re very pleased to be able to partner with TruMedia,” said Dan Fox, Pirates Director of Baseball Systems Development, “The open nature of their analytics platform allows us to take advantage of their toolset alongside our proprietary systems thereby adding significant value.”

TruMedia Networks has developed a suite of innovative sports analytics solutions that include proprietary visualization tools as well as integrated video solutions. Since its inception TruMedia’s heat mapping solutions have been used by some of the world’s top sports media properties in broadcast, print and on the web. In addition to licensing enterprise analytics solutions to pro sports teams and sports media properties, TruMedia has created a turnkey analytics solution targeting the amateur market resulting in an analytics offering that will serve coaches, managers and players from little league to pro ball.

“We are thrilled to be working with the Pirates,” said Rafe Anderson, TruMedia Networks CEO, “We have been very impressed with their forward thinking approach to analysis and we look forward to supporting their efforts by providing them with access to a vast collection of baseball analytics tools.”

TruMedia Networks
TruMedia Networks develops enterprise sports analytics solutions.  TruMedia’s premium baseball analytics platform provides Major League Baseball clubs as well as sports media properties with the ability to conduct granular analysis associated with integrated pitch-by-pitch video. TruMedia's Open API provides its partners with maximum confidentiality and unlimited customization. 

TruMedia Integrates with ESPN iScore Baseball iPad App

Rafe Anderson

For Immediate Release

iScore Sports Partners with TruMedia Networks to Deliver Baseball Analytics to the Amateur Market
TruMedia Networks Baseball Analytics to be Integrated within the ESPN iScore Mobile Application

Los Angeles, CA, February 1, 2011 - TruMedia Networks, a leading innovator of sports analytics products and iScore Sports, the developer of Apple’s top selling baseball scoring application, today announced a partnership that will bring TruMedia’s baseball analytics platform to the ESPN iScore baseball scoring application. This partnership will provide ESPN iScore users with access to the same core analytics solution that’s used by professional baseball teams on a daily basis. Beginning today, TruMedia’s analytics tools will be available as an in app purchase for the ESPN iScore Baseball iPad application.

“We are very excited to partner with iScore Sports to deliver granular baseball analytics within the ESPN iScore app,” said Rafe Anderson, TruMedia Networks CEO, “We are focused on delivering powerful  analytics solutions that will assist coaches, managers and players from little league to the big leagues.”

TruMedia’s integrated baseball analytics tools will provide iScore users with access to player profiles, player rankings, pitch charts, hit charts and match up analysis. ESPN iScore users who are tracking pitch locations will also have the ability to utilize TruMedia’s proprietary heat mapping technology to identify strengths, weakness, tendencies and trends. 

“TruMedia analytics gives iScore users a new level of detail to explore and identify areas of strength and weakness in players to help them grow,” said Brett Law, CEO of iScore Sports. “We are always looking for ways to enhance our offering for the iScore community, and this is a natural fit.”

iScore Sports
iScore Sports develops the premier sports scorekeeping applications for mobile devices. ESPN iScore Baseball is the easiest, most intuitive way to track a baseball or softball game. The iScore application is available for iPhone, iPod Touch, iPad and Android devices. 

TruMedia Networks
TruMedia Networks develops tier one sports analytics solutions.  TruMedia’s premium baseball analytics platform provides Major League Baseball clubs as well as sports media properties with the ability to conduct granular analysis associated with  integrated pitch-by-pitch video. TruMedia's Open API provides its partners with maximum confidentiality and unlimited customization. 

Contact:

http://www.trumedianetworks.com

TruMedia Networks Partners with Sportvision

Rafe Anderson

Sportvision Partners with TruMedia Networks to Deliver MiLB Analytics to MLB Clubs in 2012 
Minor League Analytics Platform to Include Integrated Pitch by Pitch Video Analysis 

 

CHICAGO, Ill., November 29,  2011 – Sportvision, the leading innovator of digital sports content, broadcast enhancements & motion tracking data aggregation, and TruMedia Networks, a fast growing sports analytics technology firm, today announced a joint partnership that will result in the creation of a tier one minor league baseball analytics platform. As the demand for player statistical data grows, this unique partnership will leverage Sportvision’s industry leading motion tracking systems and TruMedia’s innovative video clipping and analytics solutions. 

Sportvision's baseball product suite provides the most influential and talked about data in the market. The Company’s PITCHf/x™ pitch tracking system, which is operational at every MLB stadium and 19 minor league stadiums, tracks every pitch thrown in MLB play at approximately 60 points from the time it leaves the pitcher's hand until it crosses home plate. Their ground-breaking technology records and reports pertinent aspects of the pitcher batter matchup, including speed, break, location, pitch type and trajectory, in real-time and with incredible accuracy.

Sportvision continues to influence the way executives, analysts, scouts, physicists, fantasy players, etc., involved in all levels of baseball view and analyze the game, as the Company's innovative technologies (PITCHf/x™, HITf/x™, FIELDf/x™ and COMMANDf/x™) are designed to capture and deliver pitching, batting and fielding performance data never before available.

“Sportvision’s suite of motion tracking innovations have changed the way sports teams and media properties approach sports analytics,” said Rafe Anderson, TruMedia Networks CEO.  “Together with Sportvision we look forward to delivering a solution that enables MLB clubs to quickly assess player performance, strengths, weaknesses and tendencies.”

TruMedia Networks has successfully developed a suite of innovative sports analytics solutions that include proprietary visualization tools as well as integrated pitch by pitch video solutions. TruMedia’s proprietary heat mapping solutions are used by some of the world’s top sports media properties in broadcast, print and on the web. In addition to licensing enterprise analytics solutions to pro sports teams and sports media properties, TruMedia powers a turnkey analytics solution targeting the amateur market, resulting in an analytics offering that will serve coaches, managers and players from little league to pro ball.

“Our sophisticated data capture systems enable MLB executives, baseball analysts, scouts, coaches, and others to more effectively evaluate player performance,” said Ryan Zander, General Manager Baseball, Sportvision, Inc. “This partnership with TruMedia adds a new dynamic by offering an analytics platform, for all minor league installations, delivering a turnkey solution that quantifies the data and truly makes sense of key data sets.”

Sportvision
Sportvision, Inc. is the premiere sports data company, adding entertainment and insight for fans by collecting a full digital record of events and creating compelling products for delivery across multiple media platforms.  A privately held corporation, Sportvision solutions have enhanced experiences for fans and marketing partners of the NFL, MLB, The Olympic Games, NASCAR, NHL, NBA, PGA TOUR, NCAA, MLS, NTRA and other sporting events across live television, the internet, and mobile devices.  The Company has won nine Emmy Awards for its products, including three for their signature broadcast enhancements, the virtual Yellow 1st & Ten® line and K Zone™, and three for its pioneering advanced media work with NASCAR. Sportvision can be found on the web at www.sportvision.com.

TruMedia Networks 
TruMedia Networks develops sports analytics solutions.  TruMedia’s premium baseball analytics platform provides Major League Baseball clubs as well as sports media properties with the ability to conduct granular analysis associated with integrated pitch-by-pitch video. TruMedia's Open API provides its partners with maximum confidentiality and unlimited customization. Visit http://www.trumedianetworks.com for more information.                

ESPN: Welcome to The Information Age

Rafe Anderson

ESPN takes a close look at how technology is changing the game... of course this evolution goes well beyond baseball...

Players have loads of information at their fingertips these days, like these heat maps from TruMedia.

Players have loads of information at their fingertips these days, like these heat maps from TruMedia.

If you think that's how baseball games are decided nowadays, it's very possible you're still listening to music on a "record player." And running all over town trying to buy "film" for your camera. And looking up numbers in a "phone book."

Friends, we just don't live on that planet anymore. And neither does the beautiful sport of baseball -- no matter how unchanged it may look from afar on your old black-and-white TV "set."

ESPN: What's wrong with Mariano Rivera's cutter?

Rafe Anderson

ESPN's Stats & Information team examines the recent struggles of Mariano Rivera.

Yankees closer Mariano Rivera has had some significant issues in his last two appearances for the Yankees and one of the reasons for this is an issue he’s having with his trademark pitch. 

As Bill Chuck noted a few weeks ago, in a piece on BaseballAnalytics.org, that Rivera’s cutter was not as sharp as it had been in previous seasons. 

Source: ESPN.com (Mark Simon)

ESPN: A Tale of Two Seasons for Dan Uggla

Rafe Anderson

ESPN takes a close look at Dan Uggla's performance along with supporting heat maps:

When Uggla was going bad, he couldn’t make contact with sliders from right-handed pitchers. He only was putting about one-third of his swings in play. Now, he’s putting half of his swings against sliders from righties into play and doing major damage. When making contact with a slider from a right-handed pitcher during the streak, he’s 11-for-22 with five home runs. And to tie back to the previous note, four of those have come on sliders on the outer-third. 

Source: ESPN.com (Mark Simon & Katie Sharp)