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TruMedia Networks is a software engineering firm focused on powering sports analytics platforms.

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News about TruMedia and articles featuring TruMedia data and analysis.

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Sports Business Journal: TruMedia Heat Maps on NESN

Rafe Anderson

By Eric Fisher, Staff Writer, SportsBusiness Journal

Published April 28, 2011

NESN has struck a short-term trial deal with TruMedia Networks to test the Massachusetts-based company's player-by-player heat maps, based on advanced statistical analytics, during game broadcasts. The RSN is exploring how best to deploy the technology, and is also searching for a presenting corporate sponsor for the element. The heat maps show hot and cold zones and historical tendencies for individual hitters and pitchers, and can be easily tailored to a nearly infinite amount of specific game and pitch-count situations. "We're always looking for ways to enhance the viewing experience for Red Sox fans," said Russ Kenn, NESN coordinating producer for Red Sox broadcasts. “TruMedia Networks' heat mapping technology not only enhances the viewing experiences but also provides brands an opportunity for unique in-game exposure."

Weaver used to starting fast

Rafe Anderson

ESPN.com | April 21, 2011

In his past two starts combined, Weaver has thrown 153 of 223 pitches for strikes. An analysis of heat maps -- courtesy of TruMedia Networks –- shows Weaver was able to consistently pound the outside corner to both lefties and righties. Weaver threw just 17 pitches over the heart of the plate in those two starts –- none resulted in hits. 

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