Rafe Anderson, President & CEO
Rafe Anderson oversees TruMedia's day to day operations and he is responsible for the company's long term strategic direction. Rafe was hired to run TruMedia Networks in the summer of 2008 after nearly six years with the Boston Red Sox and Fenway Sports Group.
Shortly after joining the Boston Red Sox in 2003 Rafe custom developed a centralized ticket management platform that the organization still utilizes today. During his time with the Red Sox Rafe led the implementation of several digital marketing initiatives including the Red Sox first secondary ticket marketplace as well as the official Red Sox fan club ("Red Sox Nation").
In March of 2004 New England Sports Ventures (the Boston Red Sox parent company) launched Fenway Sports Group (FSG). Shortly after the launch of FSG Rafe was hired as FSG's Director of Business Development. In February 2007 FSG acquired a stake in NASCAR’s largest racing team, Roush Racing. Following this acquisition Rafe was responsible for the development of FSG's NASCAR sales and marketing strategy while also collaborating with the Roush Fenway Racing executive team to develop a long term digital media plan.
After nearly six years with the Boston Red Sox and Fenway Sports Group Rafe Anderson was hired as CEO of TruMedia Networks, Inc.
Jeff Stern, CTO
Jeff Stern oversees all engineering and development for TruMedia's sports analytics solutions. Prior to joining TruMedia Jeff achieved success as an engineer with BBN technologies. In 2005, Jeff began experimenting with combining BBN's speech recognition technology with search to provide rich search for audio and video content. This work became the primary focus of BBN's Delta Division in 2005.
In 2006, Jeff’s efforts resulted in the creation of Podzinger Inc (later renamed RAMP Holdings Inc). As the first engineer for RAMP, Jeff pioneered many aspects of searching multimedia content. From this work, Jeff has been granted one US patent and has seven more pending. As Senior Architect at RAMP, Jeff helped scale and expand the business. RAMP now partners with many of the worlds largest news, sports, and finance companies serving four million hits a day.
Today Jeff is focused on developing sports analytics products that exploit several emerging sports verticals.