Alison Lukan - On-Air Analyst & Writer, Seattle Kraken

Alison Lukan is an On-Air Analyst & Writer for the Seattle Kraken. In her role, she provides analysis for the Seattle Kraken’s local broadcasts on Root Sports Northwest, with her team winning a Regional Sports Emmy for their coverage this season. She holds a degree in Leadership Studies from the University of Richmond and has previously worked as a consultant in Washington D.C. and has a background in journalism, where she is one of the faces of the hockey analytics revolution. She has also written for The Athletic. In this conversation, Alison talks about…

  • Her academic and career path to get to where she is now.

  • How she caught the hockey bug and why she dove into hockey analytics.

  • What data is available at the NHL level, and her access to hockey data.

  • Her preparation and in-game process as an On-Air Analyst.

  • The challenges of communicating data on TV and the key to doing it clearly.

  • How her corporate background informs what she does now.

  • What an NHL team’s analytics staff looks like.

  • Where to get started if someone is looking to get into hockey analytics.

  • Her time as Spidey, the University of Richmond’s mascot.

Then, TruMedia’s Sergio De La Espriella joins the show to discuss Paul’s conversation with Alison.

Show Links

  • Follow Alison on Twitter: @AlisonL

  • To read Darren Brown’s piece on Alison’s first season with the Kraken, click here.

  • To read Alison’s piece in The Athletic’s piece on her time as Spidey, click here.

  • To read Alison’s piece on NHL players’ relationship with their sticks, click here.

  • To read Alison’s piece in The Athletic on the “Hockey Analytics Conference” (HAC), click here.

  • To read Bill West’s piece on Alison and hockey analytics, click here.

  • Follow @TruMediaSports on Twitter.

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