John Taormina - Director of Football Strategy, TruMedia

John Taormina is TruMedia’s Director of Football Strategy, overseeing TruMedia’s football related business. Prior to joining us at TruMedia, John spent time with the Atlanta Falcons. He started as a Football Analyst before becoming Manager of Football Analytics. His final role with the Falcons was Director of Football Data & Analytics. He holds a BA in Broadcast Journalism from Penn State, along with a Master of Science in Analytics from Villanova. In this conversation, John talks about…

  • His academic path and what led him to pursue a career in sports analytics.

  • His time with the Atlanta Falcons and how his responsibilities changed with each role.

  • What a typical NFL analytics department looks like from the inside.

  • How an NFL analytics department works with the coaching staff.

  • A first-hand perspective of what it’s like to be inside the war room during the NFL Draft.

  • Working with cap specialists and what the analytics department does during the off-season.

  • How he aided the Falcons decision makers with a massive trade.

Then, TruMedia’s Sergio De La Espriella joins the show to discuss Paul’s conversation with John.

Show Links

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