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361 Newbury Street
Boston, MA, 02115
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TruMedia Networks is a software engineering firm focused on powering sports analytics platforms.



Rafe Anderson

Rafe oversees TruMedia's day to day operations and he is responsible for the company's long term strategic direction. Rafe was hired to run TruMedia Networks in the summer of 2008 after nearly six years with the Boston Red Sox and Fenway Sports Group.


Jeff Stern

Jeff oversees all engineering and development for TruMedia's sports software solutions. Prior to joining TruMedia Jeff achieved success as an engineer with BBN and RAMP, being granted one patent with seven pending.

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Albert Larcada
Senior Director

Albert manages TruMedia’s business development, data science, and account management groups - and co-leads product management with Joe. Prior to joining TruMedia in 2014, Albert was a founding member of ESPN’s Sports Analytics department.

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Joe Waggoner
Senior Director

Joe manages TruMedia’s software development team, and co-leads product management with Albert. Prior to joining TruMedia in 2015, Joe was a Software Developer/Analyst at The Johns Hopkins University Applied Physics Laboratory.


Matt Heatley
Senior Architect

Matt is in charge of creating and maintaining TruMedia’s system architecture. Prior to joining TruMedia in 2016, Matt was a Senior UI Software Architect at the Wolters Kluwer Tax & Accounting firm.

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Paul Carr

Paul is in charge of TruMedia’s content and client support efforts, and he hosts the Expected Value podcast. Prior to joining TruMedia in 2018, Paul was a Senior Researcher in ESPN’s Stats & Information Group where he wore many hats, most notably as ESPN’s lead soccer researcher.