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TruMedia Networks is a software engineering firm focused on powering sports analytics platforms.

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News about TruMedia and articles featuring TruMedia data and analysis.

How Player Tracking Data Affects the NFL

Rafe Anderson

TruMedia's Dean Oliver talks to ESPN about how player-tracking data will affect the NFL's use of analytics:

"Of course, in order for player tracking data to have a positive impact on any given team, that franchise has to have a desire to use it.

"I think there's interest, but there's always some healthy and some unhealthy skepticism about what it can do," said Dean Oliver, vice president of data science at TruMedia Networks."

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