Allison Loucks - ESPN Director, Business Development & Innovation
Allison Loucks is the Director of Business Development and Innovation at ESPN, where she oversees ESPN’s Analytics group. Her team has created ESPN metrics including their Total QBR, Basketball Power Index and pass rush win rate. In this conversation, Allison talks about…
What she does as a director of the analytics group and what a typical day looks like
How ESPN creates proprietary metrics
Challenges of using complex metrics in simple ways
How sports betting has affected her team’s work
Common misconceptions about ESPN metrics
What’s on the horizon for the analytics team
What she looks for when hiring
Her ESPN career and journalism background
Meeting one of her sports heroes
Show links
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