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TruMedia Networks is a software engineering firm focused on powering sports analytics platforms.

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News about TruMedia and articles featuring TruMedia data and analysis.

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Press Release: Jaguars Executive, Tony Khan invests in TruMedia Networks

Rafe Anderson

Jacksonville Jaguars Executive Tony Khan makes strategic investment in TruMedia Networks

TruMedia plans expansion of its engineering and product development team

BOSTON – TruMedia Networks today announced that they have finalized a strategic investment from Tony Khan, the Jacksonville Jaguars SVP of Football Technology and Analytics. As a result of this investment, the Boston-based software engineering firm will expand its engineering and product development team.

Since Shahid Khan purchased the Jacksonville Jaguars in 2011, the franchise has undergone a bevy of innovative changes. With a focus on developing a long term strategy for success Shahid Khan put an emphasis on advanced analytics. This led to the hiring of his son, Tony Khan. The younger Khan joined the Jaguars in 2012 to start the team’s Football Technology and Analytics group. He’s chiefly responsible for exploring new technology and its application within all areas of the organization, while also providing insight to the coaching and scouting departments.

“Our initial meeting with Tony and his team was energizing,” said Rafe Anderson, President and CEO of TruMedia Networks. “Tony has a passion for sports data analytics and he has built a very impressive team of analysts. Tony shares our vision and understands the market, so it was clear to us that Tony’s unique perspective and industry expertise would add great value to TruMedia. That said, we didn’t anticipate our relationship with Tony leading to an investment, but we are thrilled with the outcome.”

Since entering the sports analytics marketplace in 2010, TruMedia has launched a suite of robust sports analytics products covering baseball (MLB and MiLB), soccer (domestic and international) and football (NFL and NCAA). As a result, TruMedia’s client base includes a portfolio of professional teams and sports media properties. 

“Team, player and game analysis has a direct impact on a team’s long-term success,” said Tony Khan. “My investment in TruMedia was motivated by my faith in TruMedia’s executive team, the feedback I received from TruMedia’s existing clients and my personal belief that the demand for next generation sports analytics will continue to grow. We have already seen the value in TruMedia’s suite of football products, and I look forward to supporting TruMedia’s aggressive plans for expansion."

About TruMedia Networks
TruMedia Networks, a Boston based engineering firm, develops proprietary enterprise sports analytics solutions. TruMedia's baseball, football and soccer platforms provide professional teams as well as sports media properties with the ability to conduct granular analysis associated with integrated play-by-play video. TruMedia's open API provides its partners with maximum confidentiality and unlimited customization. From data management to video clipping to data visualization we provide the world's most successful sports media properties and teams with powerful turnkey solutions. Visit for more information.

About Tony Khan
Tony Khan was named Senior Vice President, Football Technology & Analytics for the Jaguars in July of 2012. Khan arrived in Jacksonville after serving as General Manager and a member of the Board of Managers of Bio-Alternative LLC since 2008. The 30-year-old Khan vacated his position at Bio-Alternative in June in order to take on his current role. Under Tony Khan's guidance, the Jaguars created a Football Technology and Analytics group in 2012. In addition to being a valued asset to the coaching and scouting departments, this group also explores new technology and its applications within all areas of the Jaguars organization. These areas include player development and injury prevention in addition to game analysis and player evaluation. 


ESPN: Josh Johnson is in command in 2011

Rafe Anderson

If it seems like Josh Johnson is flirting with a no-hitter every time out this season, it’s because he is. In each of his five starts this season, the Florida Marlins right-hander has not allowed a hit though three innings. In three of his five starts, including Sunday against the Rockies, he pitched at least 5⅔ innings of no-hit ball. Johnson has three of the six total no-hit bids of at least 5⅔ innings this season. According to Elias, he is the first pitcher in the last 50 years with three starts of at least 5⅔ no-hit innings in April. 

Source: (Lee Singer)

Sports Business Journal: TruMedia Heat Maps on NESN

Rafe Anderson

By Eric Fisher, Staff Writer, SportsBusiness Journal

Published April 28, 2011

NESN has struck a short-term trial deal with TruMedia Networks to test the Massachusetts-based company's player-by-player heat maps, based on advanced statistical analytics, during game broadcasts. The RSN is exploring how best to deploy the technology, and is also searching for a presenting corporate sponsor for the element. The heat maps show hot and cold zones and historical tendencies for individual hitters and pitchers, and can be easily tailored to a nearly infinite amount of specific game and pitch-count situations. "We're always looking for ways to enhance the viewing experience for Red Sox fans," said Russ Kenn, NESN coordinating producer for Red Sox broadcasts. “TruMedia Networks' heat mapping technology not only enhances the viewing experiences but also provides brands an opportunity for unique in-game exposure."

Weaver used to starting fast

Rafe Anderson | April 21, 2011

In his past two starts combined, Weaver has thrown 153 of 223 pitches for strikes. An analysis of heat maps -- courtesy of TruMedia Networks –- shows Weaver was able to consistently pound the outside corner to both lefties and righties. Weaver threw just 17 pitches over the heart of the plate in those two starts –- none resulted in hits. 


Gonzalez's Monster Potential (ESPN)

Rafe Anderson

Some interesting analysis from ESPN regarding Adrian Gonzalez and this future at Fenway Park.

Gonzalez’s opposite field power was an inescapable storyline when the Boston Red Soxacquired him in the offseason (and now it’ll be one for the next seven years). Here was a player who had smacked 50 opposite field home runs since 2008, the most in the majors. In fact, only Ryan Howard (48) even came close, with Joey Votto’s 36 next in line. 

Here is the complete story.